Free tool
Etsy UK vs Amazon Handmade UK fee calculator (2026)
Enter your cost and price once. See the true fee stack and profit on both marketplaces side by side, in GBP, with 2026 rates.
Fees last verified 18/05/2026 against etsy.com/uk/legal/fees and sell.amazon.co.uk/programmes/handmade.
Etsy UK
Order total £22.00
Listing fee £0.16 flat | £0.16 |
Transaction fee 6.5% of £22.00 | £1.43 |
Payment processing 4% of £22.00 + £0.20 | £1.08 |
Regulatory operating 0.25% of £22.00 | £0.07 |
VAT on fees 20% of £2.74 | £0.55 |
| Total fees | £3.29 |
Not included: Etsy Offsite Ads (12% below £7,500 annual sales, 15% mandatory above). Read more. An Offsite Ads toggle is on the roadmap.
Amazon Handmade UK
Order total £22.00
Referral fee 12.24% of £22.00 | £2.69 |
Pro plan (per order) Waived (approved Handmade seller) | £0.00 |
VAT on fees 20% of £2.69 | £0.54 |
| Total fees | £3.23 |
At £22.00 order total, the two platforms are functionally tied (Etsy 36.1% vs Amazon 36.4% margin).
The platforms cross over around £25.35 order total. Below that, Amazon is marginally cheaper; above it, Etsy pulls ahead as its fixed £0.36 costs spread over a bigger base.
Etsy and the Etsy logo are trademarks of Etsy, Inc. Amazon, Amazon Handmade, and related marks are trademarks of Amazon.com, Inc. BatchBrew is not affiliated with, endorsed by, or sponsored by either company. Fees shown are for illustrative purposes — verify against each platform's official fee schedule before setting prices.